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Email is one of the most prominent ways a cyberattacker can defraud organizations. This is because it is the most popular method for corporate communication. According to research, 91% of all cyberattacks begin with an email. This highlights the importance of being able to differentiate between real and fake emails. Email authentication is an effective way to do that.
Email authentication solutions like DMARC, SPF, and DKIM are becoming popular methods of increasing deliverability and avoiding spam.
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Email authentication is a process of confirming the identity of email senders and the legitimacy of emailed messages. Email authentication plays a critical role in any email-based business. It helps users distinguish legitimate emails from spam and phishing emails and limits the potential risk of cyberattacks.
Several organizations around the world are still behind when it comes to email authentication implementation. In fact, PowerDMARC’s 2024 DMARC adoption report found that more than 70% of domains lacked email authentication.
Cybersecurity experts and specialists highly recommend email authentication for all domains. This is because cybercriminals have several ways of exploiting unauthenticated domain names.
Soaring statistics on email fraud are a testament to the need for immediate adoption of email authentication protocols. Email has been time and again recognized as the most popular vector for cyber attacks. Verizon’s DBIR reported that 90% of all malware is delivered by email.
When you authenticate your emails you are authorizing them as trusted sources of information for recipients. These emails are recognized by your recipient’s server as genuine. Hence it automatically improves your chances of getting your information delivered.
“Last year we started requiring that emails sent to a Gmail address must have some form of authentication. And we’ve seen the number of unauthenticated messages Gmail users receive plummet by 75%, which has helped declutter inboxes while blocking billions of malicious messages with higher precision.”
While there are several email authentication methods, three of these form the foundational elements of authentication. They are SPF, DKIM and DMARC.
SPF authenticates your emails by helping you publish an authorized list of senders. So if “1.12.1.11” is a legitimate sender IP for your emails, you can add it to your SPF record. This will help receiving servers recognize emails received from this IP and your domain, as legitimate. Subsequently, an email sent from an IP address that is outside the scope of your SPF record, will be recognized as suspicious.
A domain owner publishes an SPF record in their DNS that contains IP addresses for all authorized email senders. This enables the SPF protocol. The recipient’s email server looks up this SPF record to confirm whether the mail server is authorized for the sending domain. If it is authorized, SPF passes, else it fails for that message.
DKIM uses digital signatures (cryptography) to sign emails and ensure that it remains unaltered throughout the delivery process. DKIM can help prevent man-in-the-middle attacks where an attacker intercepts email communications to alter message content. It is also helpful in verifying legitimate messages in email forwarding scenarios, where SPF fails.
2 DKIM key pairs are generated by the domain owner during DKIM implementation. The public key is published on the DNS, and the private key should only be shared with the ESP who is responsible for signing outgoing emails. Once you send an email from your domain, your signer uses the private key to create a cryptic value for your message body that gets appended to your message header. This signature can then be verified by the receiving server by matching it against your public key. A match suggests DKIM pass for your email.
DMARC is an email authentication protocol that helps domain owners control how they want unauthorized messages to be treated. With DMARC you can take strict action (if you wish) against messages that fail SPF or DKIM authentication checks. To configure DMARC you need to implement either SPF or DKIM. If you configure both, for your emails to pass DMARC, it should pass either of the two protocol checks.
Your DMARC policy determines how messages that fail SPF or DKIM will be treated. If you configure a policy of “none” no action will be taken. If you configure the “quarantine” policy, your email will be lodged in the recipient’s quarantine folder. If you choose “reject”, emails failing authentication will be discarded.
Expert Tip: While starting, start with a “none” policy. Then slowly shift to “reject” once you are confident with your setup. For a smoother, risk-free transition, try our hosted DMARC. Only a policy of “reject” is effective against cyberattacks.
In addition to SPF, DKIM, and DMARC email authentication methods, there are a few additional protocols that can benefit you:
There are several ways to check if your email is authenticated. Checking whether you have email authentication already set up can be crucial for your domain health. This can give you major insights into how protected your emails are against cyberattacks. It also confirms the validity of your existing email authentication setups.
To check if your emails are authenticated manually, you need to send a test mail from your domain to an account you have access to.
Click on the 3 dots in the top right corner, and select “Show original”.
In a new tab the original message headers will appear. You can check the message summary for SPF, DKIM and DMARC.
Scroll down to view details headers and search for “dkim=”, “spf=” and “dmarc=” fields.
This confirms that your emails are authenticated.
There is a much easier way to check and test if your emails are authenticated! This requires just a few seconds of your time and a single click. Here’s how:
Sign up with PowerDMARC for free and go to PowerAnalyzer.
information with the help of a comprehensive report specifically generated for your domain.
Scroll down for additional information on your email authentication protocols and configurations.
This method is easier as compared to the manual method. The generated report contains a score based on your email security posture, and provides much more visibility into your authentication setups.
To start authenticating your email, you need to configure email authentication protocols. Let’s explore the steps to do that:
To start email authentication you can configure either SPF or DKIM. You can manually create DNS records for these protocols and publish the records on your DNS. If you are not aware of the syntax required, you can alternatively use our SPF record generator and DKIM record generator tools for this step.
To configure DMARC, you can sign up with PowerDMARC for free. Our DMARC record generator tool lets you create a custom record for your domain. Make sure you select a DMARC policy before hitting the “Generate” button. This record needs to be published on your DNS as well.
Once you have finished configuring your email authentication protocols, you should check them. Humans are prone to errors, and incorrect records can invalidate your email authentication efforts. To check your email authentication setup, you can either check your email headers or use our PowerAnalyzer tool l. Just enter your domain name and click on “lookup” to check if your record is valid.
PowerDMARC provides a well-rounded approach to email authentication. Our cloud-based hosted email authentication solutions outperform manual setups. We help you set up DMARC, SPF, DKIM, BIMI, MTA-STS and TLS-RPT correctly, in no time, through an automated setup wizard and background support. What’s even better is that you need no technical expertise or knowledge when you start your email authentication journey with us! We have helped clients improve their email deliverability rates, reduce spam and minimize email-based cyberattacks significantly within a few months of onboarding.
You should choose our DMARC analyzer to start your email authentication journey because:
We have custom plans for businesses of all sizes, without mandatory long-term commitments!
Get started today by taking your free email authentication trial, or contact us to speak to an email authentication expert. You won’t regret it
“Extensively searched for a high value DMARC platform and found it!”
Dylan B.
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Maitham Al Lawati
Cybersecurity Expert, CEO
Maitham is a tech entrepreneur, cybersecurity expert, CEO and Founder of PowerDMARC with 15+ years of industry experience. Maitham holds a Global MBA from the University of Manchester and various professional certifications including CISSP, CISM, CRISC, and ISC2 CCSP.
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