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DMARC and anti-spam solutions are not the same things! Let’s do a deep dive into how the two solutions work to understand the difference better.
To make sense of the DMARC vs anti-spam debate, let’s understand how an anti-spam solution works. Anti-spam solutions make use of several algorithms to cut through the inbox clutter and identify and single out potential spam emails. It uses a concoction of filters including content, header, and blacklist filters to distinguish between real and spam emails, thereby lodging them into the spam/junk folder when detected. They are effective in preventing inbound phishing attempts.
As opposed to Anti-spam solutions, DMARC is an email authentication protocol that builds on SPF and/or DKIM to protect a user’s email domain. It acts as a layer of verification for your emails along with a reporting mechanism to help you gain a deeper understanding of your email’s performance and deliverability.
DMARC protects your domains against a range of cyber attacks including:
Learn more about what is DMARC.
DMARC Vs Anti-Spam Solutions: What do the experts recommend?
To conclude the DMARC vs anti-spam debate, here are our key takeaways:
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