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The ever-increasing threat of email impersonation targeting real and well-known organizations has made implementing a strong DMARC policy (Domain-based Message Authentication, Reporting, and Conformance) a critical practice in cybersecurity. According to Forbes, the cost associated with cybercrime is projected to reach $10.5 trillion annually by 2025.
Placed as a special text record in your organization’s Domain Name System (DNS), DMARC validates and secures your emails. It offers a set of instructions, known as a DMARC policy, for receiving email servers to follow when they encounter messages that fail authentication checks. It has the power to prevent phishing, email spoofing, and ransomware attacks, and improve email delivery rates.
There are three DMARC policy types:
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Emails can be easily forged, making it hard to tell the real deal from a dangerous fake. That’s where DMARC comes in. DMARC is like an email security checkpoint that verifies the sender’s identity before letting messages through. In fact, Verizon reports that more than 30% of all data compromises are a result of phishing attacks, highlighting the need for powerful protection like DMARC. By using DMARC, you can block spoofing attempts and ensure your inbox stays safe from fraudulent emails.
According to RFC 7489 of the IETF, DMARC has the unique ability to allow email senders to set preferences for authentication. By enabling it, you can also get reports on email handling and potential domain abuse. This makes DMARC really stand out in terms of domain validation.
To start the setup process for DMARC, you need to make a few DNS changes and include DNS TXT records for the protocols. However, manual implementation of this protocol can be quite complex for non-technical users. It may even get quite costly if you hire an external CISO to manage it for your business. PowerDMARC’s DMARC analyzer is therefore an easy alternative. We automate your DMARC policy setup, saving you both time and money.
I found PowerDMARC after the Google and Yahoo new email sender requirements were issued. PowerDMARC hooked us up with a monitoring DMARC policy in no time! It helped us slowly (but surely) shift to an enforced policy for better protection.”, reported small business owner Rachel R.
DMARC policy is an email security measure that uses DNS to instruct receiving mail servers on how to handle emails claiming to be from your domain but failing authentication checks. It is denoted by the “p” tag in the DMARC record that specifies the action mail servers should take if an email fails DMARC validation.
A DMARC policy can help you determine how strictly you want to handle emails that might try to impersonate your brand. Consider it a security guard for your domain. Depending on your ID, the guard determines whether he lets you into the building (in this case, your receiver’s inbox). He may prevent you from stepping in (reject), he may send you to a special place for further review (quarantine), or he may just let you in (none).
Your DMARC policy when at p=reject can help you prevent spoofing, phishing, and domain name abuse, acting like a “no-trespassing” sign for bad actors trying to impersonate your brand.
Depending on the level of enforcement email domain owners want to establish, there are 3 primary DMARC policy types – none, quarantine, and reject. The main difference between these policy options is determined by the action taken by the receiving mail transfer agent when adhering to the specified policy defined by the mail sender in their DNS record.
ExpertDMARC policy none (p=none) is a relaxed mode that triggers no action on the receiver’s side. This policy can be used to monitor email activity. It doesn’t provide any level of protection against cyberattacks.
None Policy Implementation Use Cases
Example: v=DMARC1; p=none; rua= mailto:(email address);
p=quarantine provides some level of protection as the domain owner can prompt the receiver to roll back emails into the spam folder to review later in case DMARC fails.
Quarantine Policy Implementation Use Cases
Example: v=DMARC1; p=quarantine; rua=mailto:(email address);
Finally, the reject DMARC policy (p=reject) is an enforcement policy. It ensures messages failing authentication for DMARC are rejected. DMARC reject provides maximum enforcement by discarding emails not authorized by you.
Reject Policy Implementation Use Cases
Example: v=DMARC1; p=reject; rua= mailto:(email address);
Let’s delve into the advantages of setting up a strict DMARC policy for your domain:
At DMARC reject (at DMARC enforcement), emails originating from unauthenticated sources are discarded. This prevents fraudulent emails from reaching your recipient’s inbox. It therefore offers direct protection against phishing attacks, spoofing, BEC, and CEO fraud.
This is especially important because:
Ransomware and Malware are often spread via fake emails sent from impersonated domain names. They can infiltrate and completely take over your operating system. A DMARC policy at reject ensures that unauthenticated emails are blocked out of your client’s inbox. This automatically prevents your clients from clicking on harmful attachments. And further minimizes the chances of unknowingly downloading ransomware or malware into their system. Here, your DMARC policy acts as an elementary line of defense against these attacks.
If you simply want to monitor your message transactions and sending sources, a DMARC at p=none is enough. This will, however, not protect you against cyberattacks.
If you don’t want to block unauthorized emails outright, you can quarantine them. Simply leverage the quarantine DMARC policy to review suspicious messages before accepting them. This will lodge emails in your quarantine folder instead of your inbox.
DMARC reject is the best DMARC policy if you want to maximize your email security efforts and enable Gmail’s blue tick feature. This is because when on p=reject, domain owners actively block unauthorized messages from their clients’ inboxes. Your DMARC policy provides a high degree of protection against cyberattacks. This includes direct-domain spoofing, phishing, and other forms of impersonation threats. Hence, it also doubles up as an effective anti-phishing policy.
At DMARC enforcement, you can also implement BIMI. BIMI lets you enable blue checkmarks for your emails in Gmail and Yahoo inboxes – which is quite cool!
There are some common misconceptions about DMARC policies. Some of these can have terrible consequences on your mail delivery. Let’s learn what they are and what the truth is behind them:
DMARC none is a “no-action” policy and cannot protect your domain against cyberattacks. Attackers often exploit the p=none policy to impersonate domains.
Over the years, several domain owners have reached out to PowerDMARC, explaining how they are being spoofed even with DMARC implemented. On further review, our experts found out that most of them had their DMARC policy configured at “none”.
Even when on p=none you can continue to receive daily DMARC reports by simply specifying a valid email address for the sender.
Often overlooked, the quarantine policy in DMARC is extremely useful for your transitional phases. Domain owners can deploy this to make a smooth transition from no-action to maximum enforcement.
Even on DMARC reject, you can ensure your legitimate emails are delivered seamlessly. Monitoring and analyzing the activities of your senders can help. You must also review your authentication results to detect failures faster.
The following are some common DMARC policy errors you may encounter:
PowerDMARC’s DMARC analyzer platform helps you effortlessly set up the DMARC protocol. Use our cloud-native interface to monitor and optimize your records with a few clicks of a button. Let’s explore its key benefits:
Contact us today to implement a DMARC policy and monitor your results easily!
How do I know if my email is DMARC compliant?
PowerDMARC customers can easily assess their compliance by checking the dashboard summary. They can also analyze their current security posture with the help of PowerAnalyzer.
How do I fix my DMARC policy?
You can manually fix your policy by entering your DNS management. Once in, you need to edit your DMARC TXT record. A more simple solution is to use our hosted solution to make changes to your policy with a single click.
What is the default DMARC policy?
If you use our DMARC generator tool to add your policy, we assign “none” as the default mode. During manual implementation, you have to define your policy in the “p=” field. Otherwise, your record will be considered invalid.
Our Content and Fact-Checking Review Process
This piece of content was authored by a cybersecurity expert. It has been meticulously reviewed by our in-house security team to ensure technical accuracy and relevance. All facts have been verified against official IETF documentation. References to reports and statistics that support the information are also mentioned.
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Ahona Rudra
Domain & Email Security Expert at ExpertDMARC
Ahona is the Marketing Manager at PowerDMARC, with 5+ years of experience in writing about cybersecurity topics, specializing in domain and email security. Ahona holds a post-graduation degree in Journalism and Communications, solidifying her career in the security sector since 2019.
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